Press & Media

ET Rise

ET Bureau  |  MARCH 16, 2018

Tea startup, The Good Life Company, expands into luxury coffee segment

Luxury tea startup The Good Life Company has announced venturing into the luxury coffee segment. Shariq Ashraf, Co-founder, TGL Co. said, “We have been closely studying the consumer market in India and have realised that there is an evolving consumer preference for higher quality, fresher, premium coffees. This prompted us to conduct extensive R&D that resulted in us sourcing world class coffees from the finest estates around the world.”

As per a release from the startup, the India ..

BWH-Logo-300x72

BW Hotelier  |  MAY 2, 2018

TGL Company Forays into Luxury Coffee Segment; Looking for its Retail Expansion

The Indian tea and coffee market is growing rapidly and is expected to touch Rs 25,000 Crore by 2021, of which coffee constitutes Rs 5,000 Crore. Sensing potential growth in this sector, TGL Co. (The Good Life Company), a luxury tea company have forayed into the luxury coffee segment. They have classified their coffee into four collections – International, Indian, Flavoured and Instant Coffees.

TGL Co. a 15-month-old Indian start-up has expanded rapidly in the B2B segment with its teas now available at more than 160 hotels, restaurants and cafes across nine cities including popular properties such as Taj Hotels, Hyatt Regency, Westin, SOFITEL, The Lalit, Yauatcha, Hakkasan, Smoke House Deli, Theobroma, Fatty Bao and more.

Business line

The Hindu Business Line  |  July 6, 2017

Domestic tea start-ups to set up stores, cafes overseas

“We should have 10 stores in the next one year across West Asia, UK and the US selling both loose teas and tea bags since globally speciality teas is a ?50,000-crore market with Germany and US leading in this category. In India too, start-ups like us are competing head-on with Teavana from Starbucks and even our online prices through sites like Amazon are similar to it,’’ says Bhuman Dani, Co-Founder, TGL.

yourstory_400x400

Yourstory  | OCTOBER 17, 2017

Ayesha Takia-backed The Good Life Company brings unique flavours to the tea cup

Mumbai-based startup The Good Life Company brings tea with unique and different blends and flavours from across the globe.

Bhuman Dani, an MBA graduate from INSEAD was working at The Boston Consulting Group in London when he discovered a new love – tea. Exposed to teas of different varieties, blends and flavours, Bhuman became a regular at the Amanzi Tea Bar.

A visit to the East India Company store in central London decided for Bhuman that he had to build a business around teas. This was the birth The Good Life Company, which brings unique varieties of teas and tea blends.

Black Book

BlackBook  |  AUGUST 31, 2017

Rolex-style boxes to rose-gold infusers — the luxury tea gifting industry is pulling out all stops

The Good Life Company (TGL Co.), another gourmet tea venture, launched an online store earlier this year, and more recently, their first experiential space in Sofitel, Bandra-Kurla Complex. The tea salon offers blends and botanicals from China, Taiwan, Japan, Sri Lanka and other countries; they are known for their natural ingredients and blends — think mallow petals from Western Europe, schisandra berries from Eastern Russia and thistle flowers from Scotland. The tea leaves and the botanicals are flown to Europe, where master blenders work with culinary experts and botanists to create tea blends.

TGL Co hopes to tap into the rapidly growing market in India — gourmet tea gifting.

Mid-day_1509952590-1100x1100

Mid Day  |  MAY 01, 2017  |  By: Daily Dossier, Page 6

Tea talks with Takia

News is actress-restaurateur Ayesha Takia Azmi and husband Abu Farhan Azmi have invested in The Good Life Co., a luxury tea strat-up co-founded by Bhuman Dani and Shariq Ashraf, six months back. Offering nearly 300 exotic blends under development, the company sources its whites, greens and Oolongs from plantations in China, Japan and Sri Lanka, which are then infused with ingredients like barberries from Iran and mallow petals from Western Europe. Sound business acumen aside – considering the tea culture blooming in the city, and we’re not talking of cuttings here- we also believe it is Takia’s love for tea that may have led to this decision. Why, just in February, she admitted to mid-day that after turning vegan in 2011, the one thing she missed the most was the morning ritual of having the milky, masala chai. Now, she has plenty of other organic options to try from.

Hindustan-Times-Logo-PNG-03118-768x341

Hindustan Times  |  SEPTEMBER 23, 2017

Give it a chai? Rare teas are making inroads as tasting shots, tiny batches

At The Good Life Company’s (TGLC) outlet in Sofitel, BKC, you sample teas in shot glasses before buying. Co-founder Bhuman Dani will explain where each tea comes from and what goes into each blend.

“Geisha is a mix of Chinese sencha, Chinese bancha and Japanese kukicha , all rare and not commonly available in India,” he explains.

Alisha D’costa, 22, a student from Bandra tried TGLC’s teas at the AKA Bistro in Kala Ghoda. She was intrigued by the fruits and berries they contained.

“Their Shou Mei tea which is Chinese white tea, for instance, has notes of mango and pineapple,” she says. The restaurant also stocks oolongs with bits of dried mango and orange, perfect for beginners.

ET Retail

ETRetail  |  APRIL 15, 2017

Luxury tea maker TGL raises $1million for expansion

Investors in the start-up are actress and restaurateur Ayesha Takia Azmi and her husband Abu Farhan Azmi.

New Delhi: Luxury tea maker The Good Life Company (TGL Co) said it is raising $1million in its first round of funding. Investors in the start-up are actress and restaurateur Ayesha Takia Azmi and her husband Abu Farhan Azmi.

TGL, set up by entrepreneurs Bhuman Dani and Shariq Ashraf, formerly with Boston Consulting Group (BCG), is raising Rs over 6 crore from the new investors. “The demographic profile of consumers supports products such as ours. We are exploring different retail options including setting up tea parlours and experience centres,” Dani said. He said the company is in talks with distributors and organised trade to expand its footprint.

India Today

India Today  |  APRIL 17, 2017 | PTI

TGL Co. raises USD 1 mn for expansion

Mumbai, Apr 17 (PTI) The Good Life Company (TGL), a luxury start-up tea company offering over 300 varieties of blends, today said it has raised USD 1 million in their first round of funding.

The company is planning to use this fund for expanding its existing operations from Mumbai to tier I cities like Delhi, Bengaluru and Kolkata and to overseas markets like the US, UK, Singapore and the Middle East, TGL said in a release.
The funds are raised from restaurateur Abu Farhan Azmi and his wife Ayesha Takia Azmi.

India Today

India Today  |  OCTOBER 27, 2017

Of high tea and fine wine

In 2014, working in the London office of the Boston Consulting Group, Bhuman Dani would often hit Amanzi, a tea bar in central London. That was the beginning of his fascination with tea. Dani, now back home in Mumbai, runs the gourmet tea company with co-founder Shariq Ashraf.

Less than a year-old, TGL Co’s delicious gourmet teas are already among the most popular in the city. On menus across most Mumbai cafes and restaurants, their blends are unconventional and cater to both non-tea drinkers and lovers of tea. Their first experiential store, at the Sofitel Hotel in BKC, allows you to sample the brew before you buy.

ET Rise

ET Bureau  |  APRIL 15, 2017

Luxury tea maker TGL raises $1million for expansion

NEW DELHI: Luxury tea maker The Good Life Company (TGL Co) said it is raising $1million in its first round of funding. Investors in the start-up are actress and restaurateur Ayesha Takia Azmi and her husband Abu Farhan Azmi.

TGL, set up by entrepreneurs Bhuman Dani and Shariq Ashraf, formerly with Boston Consulting Group (BCG), is raising Rs over 6 crore from the new investors. “The demographic profile of consumers supports products such as ours. We are exploring different retail optionsincluding setting up tea parlours and experience centres,” Dani said. He said the company is in talks with distributors and organised trade to expand its footprint.